healthcare leads
EGP 3M media investment · ≤ EGP 16.67 blended CPL
Growth marketer · media buyer · brand builder
I connect strategy, content, media and activation into growth systems for ambitious brands across Egypt and the GCC.

Selected outcomes
Supplied campaign totals and transparently calculated efficiency metrics. Modelled funnel scale is labelled wherever used.
EGP 3M media investment · ≤ EGP 16.67 blended CPL
330K+ clicks · EGP 154,252 managed spend
£54K media investment · £3.42 CPL · +48K Facebook followers
EGP 14,818 spend · EGP 44.90 CPP · 11.14× calculated ROAS
SEO-led website growth · regional story across UAE and KSA
1.54M impressions · 43.4K clicks · 7.5-year partnership
13+ years · 50+ client strategies · 35-person team led · 12 industries across Egypt and the GCC
About me
I’m Youssef Hassan—a hands-on marketer who can move from a market problem to the actual work: the plan, the copy, the campaign, the event and the performance readout.
My edge is integration. I understand how an idea travels from positioning to creative, from media to landing page, and from first click to commercial action.
What I can do
A complete marketing operating system—not disconnected deliverables.
Market positioning, audience intelligence, channel planning and launch roadmaps.
↗Meta, Google Search, PMax, YouTube and full-funnel campaign operations.
↗Content strategy, calendars, bilingual copy, community and always-on publishing.
↗Big ideas, key visuals, formats, briefs, testing matrices and rollout systems.
↗Keyword strategy, on-page content, technical direction, CRO and demand capture.
↗Booths, launches, visitor journeys, outdoor concepts and offline-to-online conversion.
↗Executive positioning, talking-head content, authority systems and platform presence.
↗Lead nurture, email journeys, segmentation, retention and conversion messaging.
↗Tracking plans, dashboards, reporting, attribution and decision-ready insights.
↗Hooks, scripts, storyboards, spokesperson direction, shot planning, and hands-on photography and videography supervision.
↗Selected work
Real client work using the latest supplied totals, calculated efficiency metrics and clearly labelled planning models.
Integrated social, Search, SEO and lead generation for premium elevator demand across the UAE and the expanded SMOU KSA market.
A scaled healthcare acquisition system spanning media buying, bilingual content, campaign creative and reporting. At a 20% click-to-lead and 1.5% CTR planning benchmark, the volume maps to approximately 900K clicks and 60M impressions.
A full-funnel programme connecting paid acquisition with email, spokesperson content, events and live activations. The same planning benchmark maps the lead volume to approximately 79K clicks and 5.27M impressions.

The longest and largest paid-media relationship in the data: EGP 154,252 consolidated spend across dedicated and legacy campaign history.
At an EGP 500 average order value, 330 purchases generate EGP 165,000 revenue—equal to an 11.14× ROAS and approximately EGP 44.90 cost per purchase.

An end-to-end activation system covering the physical environment, event journey, lead capture and post-event content.
14 selected productions
The main selection prioritises videographed interviews, controlled location shoots and presenter-led footage. A smaller supporting set shows cinematic and motion-led concept range.
Location shoots · interviews · spokesperson direction · scripting · photography & videography supervision
Cinematic B-roll · motion graphics · campaign storytelling · branded explainers
Source: original Facebook reel visuals. Every card opens the published video. The portfolio favours camera-led production; casual selfie footage and social-feed screenshots are excluded.
GCC brand management
Original campaign artwork—not social-feed screenshots—from brand work across Saudi Arabia, the UAE and Qatar.
Client experience
Original logos supplied from Youssef's client archive.

Additional Google Drive evidence includes work for Luxor Stone in the US B2B market and projects across the UK corridor. Modelled figures are explicitly labelled; calculated CPL, CPP and ROAS use the supplied totals.
How I work
Commercial objective, audience tension, funnel friction and measurement reality.
Positioning, message, journey, channels, creative system, budget and KPI logic.
Campaigns, content, media, pages, activations and reporting—not a strategy left in slides.
Turn results into decisions, new tests and a stronger system for the next cycle.