Egypt · GCC · UK corridor

Growth marketer · media buyer · brand builder

I build marketing that moves people—and numbers.

I connect strategy, content, media and activation into growth systems for ambitious brands across Egypt and the GCC.

180K+healthcare leads generated
15.8Khigh-consideration leads
50+client strategies managed
Youssef Hassan at his desk
Media buying
Growth strategy
Content systems
Clear thinkingVisible impact
StrategyPerformanceContentSEOActivationsAnalytics

Selected outcomes

Numbers with a name behind them.

Supplied campaign totals and transparently calculated efficiency metrics. Modelled funnel scale is labelled wherever used.

01As-Salam International Hospital
180K+

healthcare leads

EGP 3M media investment · ≤ EGP 16.67 blended CPL

02Setara
3.06M

impressions

330K+ clicks · EGP 154,252 managed spend

03Mashoura
15.8K

qualified leads

£54K media investment · £3.42 CPL · +48K Facebook followers

04ELVATREENA
330

purchases

EGP 14,818 spend · EGP 44.90 CPP · 11.14× calculated ROAS

05SMOU
8,130

website visits

SEO-led website growth · regional story across UAE and KSA

06Nur Travel
401

campaigns

1.54M impressions · 43.4K clicks · 7.5-year partnership

13+ years · 50+ client strategies · 35-person team led · 12 industries across Egypt and the GCC

About me

One brain across the whole marketing journey.

I’m Youssef Hassan—a hands-on marketer who can move from a market problem to the actual work: the plan, the copy, the campaign, the event and the performance readout.

My edge is integration. I understand how an idea travels from positioning to creative, from media to landing page, and from first click to commercial action.

EgyptSaudi ArabiaUAEQatar
13+years
50+client strategies
35person team led
+32%client engagement

What I can do

From brief to measurable impact.

A complete marketing operating system—not disconnected deliverables.

01

Growth & go-to-market strategy

Market positioning, audience intelligence, channel planning and launch roadmaps.

02

Paid media & performance

Meta, Google Search, PMax, YouTube and full-funnel campaign operations.

03

Content & social systems

Content strategy, calendars, bilingual copy, community and always-on publishing.

04

Creative strategy & campaigns

Big ideas, key visuals, formats, briefs, testing matrices and rollout systems.

05

SEO, search & websites

Keyword strategy, on-page content, technical direction, CRO and demand capture.

06

Events, activations & OOH

Booths, launches, visitor journeys, outdoor concepts and offline-to-online conversion.

07

Personal branding

Executive positioning, talking-head content, authority systems and platform presence.

08

CRM, email & lifecycle

Lead nurture, email journeys, segmentation, retention and conversion messaging.

09

Analytics & measurement

Tracking plans, dashboards, reporting, attribution and decision-ready insights.

10

Video scriptwriting & production supervision

Hooks, scripts, storyboards, spokesperson direction, shot planning, and hands-on photography and videography supervision.

Selected work

Proof, not promises.

Real client work using the latest supplied totals, calculated efficiency metrics and clearly labelled planning models.

Campaign outcome8,130

website visits

SEO + SearchKSA + UAEFull-funnel demand
KSA + UAEGCC

SMOU regional growth

8,130 website visits

Integrated social, Search, SEO and lead generation for premium elevator demand across the UAE and the expanded SMOU KSA market.

Campaign outcome180K+

healthcare leads

EGP 3M spend≤ EGP 16.67 CPL≈60M modelled impressions
EgyptPerformance

As-Salam growth campaign

180K+ leads · EGP 3M media

A scaled healthcare acquisition system spanning media buying, bilingual content, campaign creative and reporting. At a 20% click-to-lead and 1.5% CTR planning benchmark, the volume maps to approximately 900K clicks and 60M impressions.

Campaign outcome15.8K

qualified leads

£54K spend£3.42 CPL+48K FB followers
Egypt + UK corridorPerformance

Mashoura lead engine

15,800 leads · +48,000 followers

A full-funnel programme connecting paid acquisition with email, spokesperson content, events and live activations. The same planning benchmark maps the lead volume to approximately 79K clicks and 5.27M impressions.

Setara Meta Ads account evidence
EgyptPerformance

Setara paid growth

3.06M impressions · 330K+ clicks

The longest and largest paid-media relationship in the data: EGP 154,252 consolidated spend across dedicated and legacy campaign history.

Campaign outcome11.14×

calculated ROAS

330 purchasesEGP 44.90 CPPEGP 165K revenue
EgyptPerformance

ELVATREENA commerce growth

330 purchases · EGP 14,818 spend

At an EGP 500 average order value, 330 purchases generate EGP 165,000 revenue—equal to an 11.14× ROAS and approximately EGP 44.90 cost per purchase.

Mashoura branded event booth at Gezira Sporting Club
EgyptActivations

Mashoura live activation

Concept → booth → visitor journey

An end-to-end activation system covering the physical environment, event journey, lead capture and post-event content.

14 selected productions

From the first hook to the final frame.

The main selection prioritises videographed interviews, controlled location shoots and presenter-led footage. A smaller supporting set shows cinematic and motion-led concept range.

Source: original Facebook reel visuals. Every card opens the published video. The portfolio favours camera-led production; casual selfie footage and social-feed screenshots are excluded.

Client case studies

The idea, the execution, the outcome.

Original campaign assets and original video thumbnails, curated client by client. Performance appears directly beneath the work it belongs to.

01

Egypt · Healthcare

As-Salam International Hospital

Original As-Salam Kattameya outdoor launch concept
Concept

Build healthcare trust at scale through useful bilingual education and a confident launch platform.

Execution

Always-on medical content, campaign creative, hospital launch copy, OOH concept direction and full-funnel lead generation.

180K+healthcare leads
EGP 3Mmanaged media
≤ EGP 16.67blended CPL
02

UAE · KSA

SMOU Lifts

Original SMOU customer installation videoOriginal SMOU lift installation videoOriginal SMOU customer testimonial video
Concept

Make premium home-lift demand tangible through real installations, owners and lived product experience.

Execution

SEO, Search planning, social content and original customer/install footage connected to regional demand capture.

8,130website visits
2priority GCC markets
SEO + Searchdemand engine
03

Egypt · UK corridor · GCC

Mashoura

Original Mashoura email campaign design
Mashoura Gezira Sporting Club activation
Mashoura executive interview video
Concept

Turn a complex immigration decision into a clear, credible journey led by experts, proof and human stories.

Execution

Paid acquisition, executive video, email, live activation, lead capture and follower growth built as one connected system.

15,800qualified leads
£54Kmedia investment
+48KFacebook followers
04

Egypt · HVAC

Daikin Egypt

Daikin Egypt official brand visual
Concept

Turn seasonality into a disciplined annual content rhythm instead of disconnected monthly posts.

Execution

A 12-month editorial calendar linking cooling peaks, Ramadan, Eid, format mix and approval cadence.

12 monthsplanned content
2seasonal peaks
1 systemannual cadence
05

UAE · Performance cycling

Crank Masters

Original Crank Masters promotional film coverOriginal Crank Masters promotional film coverOriginal Crank Masters promotional film coverOriginal Crank Masters promotional film cover
Concept

Present a sculptural performance bike as an object of speed, engineering and identity—not a catalogue product.

Execution

Original location photography, four promotional films and product-led campaign storytelling created as one launch system.

4original promo films
1hero product story
UAEregional market
06

Saudi Arabia · Retail

Panda Saudi

Panda Saudi official retail campaign artwork
Concept

Turn everyday retail value into a bold, instantly readable offer for a fast-scrolling Saudi audience.

Execution

Arabic-first campaign copy, clear price hierarchy and retail art direction built for high-frequency publishing.

KSAmarket
Arabic-firstcontent system
Retailcampaign direction
07

Saudi Arabia · Healthcare

New You Medical Center

New You Medical Center HydraFacial reel artwork
Concept

Make specialist healthcare communication feel human, reassuring and easy to understand.

Execution

Bilingual content planning, patient-led messaging and clean medical campaign art direction.

KSAmarket
Bilingualcontent
Healthcarebrand system
08

Saudi Arabia · Healthy food

Bjorg KSA

Bjorg KSA organic food campaign artwork
Concept

Make better-for-you products feel approachable, enjoyable and relevant to everyday Saudi routines.

Execution

Arabic-first campaign concepts, product education, interactive content and a coordinated monthly social system.

Source artworkpresentation frame removed
Arabic-firstcampaign content
KSAmarket
09

Qatar · QSR

Burger King Qatar

Burger King Qatar family meal artwork
Burger King Qatar premium meal artwork
Burger King Qatar chicken campaign artwork
Concept

Own the appetite moment with product-forward offers that remain readable in a single glance.

Execution

Offer strategy, bilingual captions and a coordinated calendar spanning family meals, premium bundles and hero products.

3selected source designs
2 monthscampaign calendar
Qatarmarket
10

Qatar · Automotive

Ford Trucks Qatar

Ford Trucks Qatar campaign artwork
Concept

Translate commercial-vehicle strength into a confident regional brand story.

Execution

Product-led campaign planning, Arabic-English copy and automotive creative direction for social channels.

Qatarmarket
Bilingualcontent
Automotivecampaign system
11

Qatar · Luxury automotive

Lincoln Qatar

Lincoln Qatar luxury campaign artwork
Concept

Protect the quiet confidence of a luxury brand while making its product story locally relevant.

Execution

Premium art direction, bilingual messaging and social campaign planning across the customer journey.

Qatarmarket
Luxurypositioning
Bilingualexecution
12

Qatar · Casual dining

Applebee’s Qatar

Applebee's Qatar campaign artwork
Concept

Build occasions around the food—from shared meals to familiar comfort and delivery moments.

Execution

Monthly content planning, offer-led copy and food-first campaign art direction.

Qatarmarket
Diningcontent strategy
Monthlycampaign cadence
13

Qatar · Hospitality

Caffè Vergnano Qatar

Caffè Vergnano Qatar campaign artwork
Concept

Bring Italian coffee culture into locally relevant everyday rituals.

Execution

Lifestyle-led storytelling, bilingual community content and premium hospitality art direction.

Qatarmarket
Hospitalitypositioning
Bilingualcontent
14

Egypt · KSA · UAE · Creative marketing

RiseUp

RiseUp HP event activation photographed on site
Concept

Connect digital growth, creative production and on-ground activation as one regional marketing offer.

Execution

Integrated digital strategy, team leadership, campaign performance and cross-market delivery across Egypt and the GCC.

3regional markets
Digital + BTLintegrated scope
MENAcampaign delivery
15

Egypt · Healthcare

Al Safwa Hospital

Original Al Safwa Hospital WhatsApp booking campaignOriginal Al Safwa Hospital maternity emergency campaign
Concept

Grow trust and patient response by connecting medical communication, community management and measurable acquisition.

Execution

Always-on social management, practical patient-service content and lead generation supported by original Arabic campaign designs.

618verified leads
4,041client conversations
+5,275TikTok followers
16

Egypt · Bakery & hospitality

TBS

Original TBS Green Plaza flagship video
Concept

Turn a flagship opening into a tactile reveal built around craft, space and anticipation.

Execution

A motion-led teaser for the Green Plaza Alexandria flagship, using production detail and branded transitions to build intrigue.

HQ videoflagship reveal
Alexandrialocation launch
Social-firstmotion concept
17

Egypt · Red Sea real estate & hospitality

Makadi Heights

Original Makadi Heights underwater lifestyle filmOriginal Makadi Heights community filmOriginal Makadi Heights lifestyle film
Concept

Sell a lived feeling—water, community and everyday moments—not a property catalogue.

Execution

Cinematic lifestyle films from the official Makadi Heights channel, selected for art direction, camera work and human storytelling.

3selected cinematic films
Red Seadestination story
Officialsocial source
18

Egypt · Fitness

UFC Gym Egypt

Original UFC Gym Egypt group class video
Concept

Make training energy visible through real class intensity, community and movement.

Execution

A high-quality in-gym production with dynamic group action, montage and a recognisable branded performance environment.

HQ cameraproduction
Group classstory concept
Egyptmarket
19

Egypt · Pharmacy retail

Misr Pharmacies

Original Misr Pharmacies delivery campaignOriginal Misr Pharmacies CLEO campaign
Concept

Make utility and promotional value instantly readable while preserving healthcare trust.

Execution

Arabic-first campaign designs for delivery and product offers, selected directly from the brand’s official social feed.

2selected source designs
Arabic-firstretail content
Officialsocial source
20

Egypt · Digital products

AppWeba

Original AppWeba product animationOriginal AppWeba membership reelOriginal AppWeba Arabic product reelOriginal AppWeba identity animationOriginal AppWeba platform reel
Concept

Turn software and platform features into concise visual stories that make the product easier to understand and remember.

Execution

Five original motion-led reels combining product storytelling, UI animation and Arabic-first creative direction.

5original videos
Motion-ledproduct stories
Arabic-firstexecution
21

Egypt · Real estate

Capital Hills Developments

Original Capital Hills La Colina campaign design
Original Capital Hills project campaign design
Original La Colina location execution
Concept

Position La Colina as a design-led address where location, architecture and aspiration reinforce one another.

Execution

Project launch art direction, premium social designs and location-led sales materials produced as a coherent visual system.

3selected originals
Launchcreative system
Real estatesales narrative
22

Egypt · MENA real estate

Al Aliaa Developments

Original Al Aliaa Developments 3×6m outdoor artwork
Concept

Express regional ambition through a single premium visual that connects engineering, place and human potential.

Execution

Large-format outdoor concept developed as original 3×6m source artwork for high-impact brand visibility.

3×6mOOH execution
6regional markets shown
Originalsource artwork
23

Egypt · KSA · Outdoor media & technology

Yafta Map · Yafta Media

Yafta ZED campaign OOH reel footageYafta HP digital OOH night executionYafta seven-year brand campaign artwork
Concept

Turn Yafta’s outdoor inventory into a visible, modern brand story built around real streets, screens and campaign scale.

Execution

Social-first OOH storytelling, campaign showcases and cinematic location footage connecting creative ideas to real-world placements.

3selected executions
Egypt + KSAOOH markets
Video + designsocial system

GCC brand management

Regional context. Local relevance.

Original campaign artwork—not social-feed screenshots—from brand work across Saudi Arabia, the UAE and Qatar.

Client experience

Built across Egypt & the GCC.

EGY

Egypt

As-Salam International HospitalMashouraSetaraDaikin EgyptPanda EgyptMisr PharmaciesUFC Gym EgyptAl Safwa HospitalTBSCapital HillsAl Aliaa DevelopmentsAIGAppwebaELVATREENANur TravelPanasonic EgyptNoor GroupDreamGolden Man HouseMakadi HeightsMarselliaWebixaInvesnestBioverduraFactory Group
Selected brand roster

Original logos supplied from Youssef's client archive.

Selected client and partner logos from Youssef Hassan's portfolio

Additional Google Drive evidence includes work for Luxor Stone in the US B2B market and projects across the UK corridor. Modelled figures are explicitly labelled; calculated CPL, CPP and ROAS use the supplied totals.

How I work

Clear thinking. Visible impact.

01

Find the real problem

Commercial objective, audience tension, funnel friction and measurement reality.

02

Build one connected plan

Positioning, message, journey, channels, creative system, budget and KPI logic.

03

Ship the actual work

Campaigns, content, media, pages, activations and reporting—not a strategy left in slides.

04

Learn and compound

Turn results into decisions, new tests and a stronger system for the next cycle.